An E-cigarette, which has the same nicotine content as regular cigarettes, is more expensive than a cigarette at nearly $100 per pack, according to an analysis of consumer behavior from researchers at the University of Maryland.
The study looked at sales of E-cigarettes and traditional cigarettes.
It found that E-cigs, which have been gaining popularity, cost more than cigarettes for both consumers and retailers.
“In addition to the cost of purchasing and purchasing the product, there is the cost associated with marketing, promotion, and advertising,” study co-author Jason Bresnahan said in a statement.
“This study shows that the cost to consumers for E-cigarettes is substantially higher than for cigarettes, and therefore we are concerned that consumers will be deterred from using these products.
Consumers should be encouraged to continue using these new products.”